Taylor’s Boats in Draper, Utah is one the largest volume dealers in the state. The man behind the madness is owner and CEO, Taylor Richards. For the past 22 years, Richards has brought his expertise and professionalism to the Utah boating community.In 1983, while attending Brigham Young University, Richards began searching for the one thing that could bring happiness to his life. One weekend, Richards and his wife took the family boat out on the water for a day of fun on one of Utah’s lakes. Little did he know the first chapter of his destiny was about to be written. Richards performed some maintenance on the boat before giving it back to his in-laws, and he knew the boating industry is where he belonged.
After trying to find a gig with a local dealer in Orem, Richards landed his first job in the industry at marina being built off of Utah Lake. His passion grew with each day, as he got to work around the water and perform maintenance on the boats. Still, Richards had it in the back of his mind that someday, he would be the one running the show.
Richards began to network with some of the industry leaders, and soon he was selling Cobalt’s for a living. It’s a model he’d grown to love, and Richards truly believes in the Cobalt line. He’s always loved the craftsmanship and the service Cobalt provided for its customers. It wasn’t too long before Richards found himself trying to convince industry leaders to give him a shot at being a dealer.
In the fall of 1992, Richards answered a call from a man who was about to make his dreams come true. The gentleman on the other end of the phone offered Taylor a chance of a lifetime. Before he knew it, Richards was on a plane to Cobalt headquarters in Kansas. Taylor Richards was given the opportunity to be the Salt Lake City dealer for the Cobalt line.
Since that day, Richards has worked his way up the food chain, eventually becoming one of the largest volume dealers in the state. His new lines – Malibu and Crownline – give Richards a chance to offer his customers the best of the best in the boating industry.
Twenty-two years after Richards found the industry, he’s now opened up a brand new, state-of-the-art facility in Draper. The new facility has a bigger showroom, 24-hour security with outdoor storage and the same great customer service Utahans have grown accustomed to.
The new Taylor’s Boats facility is now open. The new address is 13524 South, 200 West.
